Localization

Enriching connections between people

At Port Communities, we support both “glocalization”, which expands the market scale and economic activities in different regions, and “localization”.

Development scope
Global website Product documentation
Application E-commerce
SaaS

Our strengths

Localize apps, websites, and software

Port Communities has the right balance of speed, scalability, and expert technical skills to meet user expectations on a global scale

Process
  • 01 Find out about the culture and religion of the target area

    It is important to understand cultural and religious differences. For example, when using footage in countries or regions where meat is not allowed to be eaten for religious reasons, we must take measures such as replacing scenes of meat being eaten.

    Consultation
  • 02 Devise a design that blends in with the local area

    Rather than using the Japanese design as is, we will also consider changing the package design for the local market. We localize the design and written text to create products that are easy for local people to get familiar with.

  • 03 Publish product usage methods and examples to the local audience

    We will publish usage examples and make sure that even local people can easily use it. For example, we will consider measures to make the site more stress-free to use, such as localizing help pages and FAQs.

  • 04 Understand laws and business practices

    When considering overseas expansion, it is important to understand regulations such as privacy policies and cookies, and to respond appropriately. You also need to pay attention to business practices. If it is an online shopping site, it is also essential to introduce payment methods that are commonly used locally.

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